Alaska Airlines and Delta Airlines have been sparring with each other for the last while as Delta increases their services via Seattle and cut benefits for Alaska MVP benefits.

Alaska has responded by directly targeting the Salt Lake market. Last night I saw a commercial touting a $50 off flight credit for Utah residents who join Mileage Plan.

$50 off your next flight

The offer is valid for new sign ups through July 31, 2014. Travel must happen before November 19, 2014 and is valid for travel from Salt Lake City to any Alaska Airlines city excluding Prudhoe Bay.

I also noticed that Alaska Airlines is also offering 20% discounts for flights to Salt Lake City in conjunction with Brigham Young University football home games.

Simply click below, add your origin, dates, and book. The discount is automatically applied. Or enter EC9981 in the discount code box at alaskaair.com.

Discount valid from Alaska Airlines cities in the United States (excluding Hawaii and Prudhoe Bay) to Salt Lake City:

HOUSTON – September 9-13 – BOOK NOW
VIRGINIA – September 18-22 – BOOK NOW
UTAH STATE – October 1-5 – BOOK NOW
NEVADA – October 16-20 – BOOK NOW
UNLV – November 13-17 – BOOK NOW
SAVANNAH STATE – November 20-24 – BOOK NOW

Book by November 17, 2014. Restrictions apply. Click here for details.

I’m glad to see some increased competition in the Salt Lake City market that hopefully will benefits consumers.