One of my favorite American Express promotions is Small Business Saturday. Small Business Saturday is a promotion from American Express where you can receive a $25 statement credit for spending $25 at a “small business”.
“Eligible merchants include any independently owned small businesses that accept the American Express Card. Purchases made online, at large, national chains, at franchised business locations and at government agencies are not eligible. Prepaid, corporate cards and ExpressPay transactions are not eligible.”
Last year, American Express provided a Facebook page where you could search for small business by zip code. This helped make sure that you were spending the money for the promotion at the correct place.
Another added benefit was American Express would email you as soon as you charged at least $25 at a qualifying business which helped also to ensure that you were spending at the right business.
Here is a write up of my experience from last year.
To prepare yourselves for the Small Business Saturday promotion this year, which has been announced as November 24th, I would recommend doing the following:
1)Add authorized users to your American Express cards.
I have had success registering myself and my authorized users for the Small Business Saturday promotion. I have found that if you call to add the authorized users rather than doing it online, you don’t have to provide social security numbers.
2)Have all your cards ready when the registration day is announced
There are always a limited amount of spots available for this promotion – therefore I have all of my cards ready and handy when the registration is announced so that all of the cards can participate. Registration for Small Business Saturday 2012 is currently not open.
3)Map out the small businesses you’re going to visit
Preplan via their Facebook page of all of the places you’ll visit. We were able to be more effective that way.
4)Look for other ways to maximize the value of this deal
A local electronics store had a promotion where you could buy a $100 gift card for $50. By purchasing this with our registered American Express card – were were able to get a $100 gift card for $25 after statement credit.
There is also a local restaurant specializing in wings that will give you a $5 gift card with the purchase of a $25 gift card. It was another easy way to gather some additional gift cards for free.
Good luck supporting small business on November 24th!