Sam Adams is incentivizing people to get the COVID-19 vaccine by offering to buy them a Sam Adams by tagging them on social media.

Starting on April 12th, up to 10,000 people will receive a CashApp payment of $7 from Sam Adams for doing one of the following:

1) On Instagram, share a picture of your bandage, sticker, or vaccination card to show you’ve been vaccinated and use the hashtag #ShotforSam and tagging @samueladamsbeer.

2) On Twitter, share a picture of your bandage, sticker, or vaccination card to show you’ve been vaccinated and use the hashtag #ShotforSam and tagging @samueladamsbeer.

3)Send an email to samadmssocial@bostonbeer.com with a photo of your bandage, sticker, or vaccination card to show you’ve been vaccinated.

The promotion ends 15 May where up to 10,000 people will be selected.

The rules for the photo are:

The following guidelines should be followed when submitting a photo:

Not depict the act of drinking
Not portray, encourage, or condone drunk driving
Not depict situations where Samuel Adams is being consumed excessively, in an irresponsible way, or in any way illegally.
Not portray persons in a state of intoxication or in any way suggest that intoxication is acceptable conduct.
Not portray or imply illegal activity of any kind.
Not portray sexual passion, promiscuity, or any other amorous activity.
Not employ any symbol, gesture, or cartoon character that is intended to appeal primarily to persons below the legal purchase age.
Not employ any entertainment figure or group that is intended to appeal primarily to persons below the legal purchase age.
Not depict Santa Claus.
Not associate or portray Samuel Adams drinking before or during activities which require a high degree of alertness or coordination.
Not contain any lewd or indecent language or images.
Not employ religion or religious themes.
Not disparage competing alcoholic beverages.
Depict retail outlets as well kept and respectable establishments.
Not show littering or otherwise improper disposal of Samuel Adams containers, unless the scenes are used clearly to promote anti-littering and/or recycling.
Not show any trademarks or copyrights other than Samuel Adams trademarks or copyrights.